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The Wall Street Journal Bestseller!
Updated to include Steve Jobs's iPad and iPad2 launch presentations
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard―and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:
- Develop a messianic sense of purpose
- Reveal the Conquering hero
- Channel your inner Zen
- Stage your presentation with props
- Make it look effortless
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group
“Now you can learn from the best there is―both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
- Sales Rank: #38626 in Books
- Brand: Gallo, Carmine
- Published on: 2009-10-02
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 1.00" w x 5.70" l, .97 pounds
- Binding: Hardcover
- 272 pages
- McGraw-Hill
From the Back Cover
WALL STREET JOURNAL BESTSELLER
“Be forewarned: if you pick up this book, your presentations will never be the same again.”
―Martin Lindstrom, bestselling author of Buyology
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
“Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.”
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
“No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group
About the Author
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good content - I think - but an audio book isn't the ideal format
By David A. Barak
I mistakenly bought the audio book version, but figured I'd give it a shot anyway. While the content may be good, I believe the audio book format is probably the worst format for this. The narrator speaks clearly and modulates well, but his presentation is still a bit stiff and sounds too rehearsed and forced. As a result, the presentation isn't all that intriguing. For me, my mind started to wander very quickly - there was nothing to really grab my attention. I feel like I need to be doing something as I'm listening, and then when I take on a task, I lose track of what I'm listening to. I got about halfway through the first CD when I realized I'd only really heard and absorbed about 15 to 20 percent of what was presented (and most of that covered things I already knew). I gave up on my first attempt at that point, but I'll try again later.
A traditional printed book demands a bit more attention and can be supplemented with photos, illustrations and diagrams to add a little variety to the content. The best format would be video on a DVD, because now two senses are being targeted, reducing the opportunities for distraction.
0 of 0 people found the following review helpful.
Best business book I have ever read!
By M.Lee
The title would lead you to believe that this book is only about presentations. But the information in this book is immensely valuable for any business owner. I have never highlighted as many passages in my Kindle as I have with this book.
I have read tons of copywriting and marketing books and they all pale compared to the density of practical and usable knowledge featured in this book. If you are looking to improve your message, there is no better place to start than here.
This book helped me to realize that everything we do in business is a presentation, and the same rules apply to all mediums. Whether it be writing a blog post, shooting a video, or talking to a client, the information in this book applies.
I read this to prepare for an upcoming presentation and the structure and outlines in this book made it a breeze to put together. I knew I could skip over creating distracting, content heavy slides and keep it simple and clean. It looks great and saved me so much time.
Plus, the information on the importance of using plain english is something I will take with me for the rest of my life. We are trained in school to use complex academic sounding sentences because we think it makes us look smarter. Wrong!
Thanks Carmine Gallo, for making it so simple.
0 of 0 people found the following review helpful.
Give better presentations
By Steven Olson
Who hasn't sat in a boring presentation. How often has the presenter had a slide filled with words and he/she read the whole slide to you? No more!
You can give GREAT presentations that excite your audience and make you a hero. Yup, it takes work, but isn't worth it?
Embrace the principles contained in the Innovation Secrets of Steve Jobs. You will thank yourself.
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