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Organize a 5K: The complete guide to planning a run/walk to achieve your fundraising and business goals., by Scott R. Cranfill
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WE ALL LOVE TO RUN! In 2013, the total number of U.S. running events reached 28,200, and the 5K distance maintained its No. 1 position as the most popular race distance (Running USA). Organize a 5K is a comprehensive guide to organizing your own 5K run/walk, whether you’re preparing to put on your first fund-raising event or you’re perfecting your current process to boost efficiencies and participant experience. The key to your success is preparation, and that’s what Organize a 5K is all about. LEARN HOW TO -Build the right leadership team -Choose a venue and route -Leverage volunteers -Create the event’s brand -Market the event -Build a community around the event -Raise money through sponsorships And much more! In 2011, author Scott Cranfill and his running friends decided to put on their own monthly races to help them stay fit. The first few events were relatively informal, but as participation grew, it became necessary to step up their game. Honing his process, gathering resources and improving each race, Scott decided anyone could put on a successful 5K event if they had the right tools. Organize a 5K is the result of his experience, research and desire to empower anyone to create a beautiful 5K race experience. Scott is the founder of Korgeo, a race organization service provider, based in Indianapolis.
- Sales Rank: #1640421 in Books
- Published on: 2015-03-19
- Original language: English
- Dimensions: 9.00" h x .51" w x 6.00" l,
- Binding: Paperback
- 226 pages
About the Author
Scott Cranfill didn’t put on his first pair of running shoes until the early 2000s. Not unlike most recreational runners these days, once he got a taste for the sense of accomplishment and community running has to offer, he was hooked. Being a smoker and significantly overweight made going any distance daunting, but he kept at it. He vividly remembers feeling like he accomplished a huge feat on the day he reached the 6-mile mark on the treadmill in his basement. He’s had similar feelings at each major milestone in his running career, including his first marathon. In 2011, Scott and a friend decided to create their own race challenge, one that would keep them fit but wasn’t as time consuming as marathon training. They decided to dial it back—sort of—and concocted the idea of running a half marathon every month. Their belief was that by running a half each month, they would stay fit but spend less time training than what is needed for a marathon. Running in an “official” race each month would have been logistically challenging and very expensive. That’s when Scott and his friend decided to organize their own half marathon events and invited their running friends to join them. Within the first couple of months, they had a sizable running club of all capabilities taking up the challenge to walk or run a half marathon for 12 consecutive months. As participation grew, it became necessary to step up their game. They created a brand for the club, implemented a website to communicate with members and track their progress, established a budget to pay for race supplies, introduced new venues and routes, and streamlined the logistics of organizing a monthly race. Organizing a 5K distills all of his lessons learned along the way so you can create a beautiful race experience. It is Scott’s love of running, the enjoyment he finds in bringing like-minded people together, and the health benefits most anyone can gain from participating in a 5K event that inspired him to write Organize a 5K. The book is his way of encouraging people to put on races in their own communities and bring awareness to a cause. Scott is the founder of Korgeo, a race organization service provider. He lives in Indianapolis with his wife and their two children.
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Just what I needed to beginning planning first event.
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